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Melbourne queued for In-N-Out. Make it permanent.
Victoria, Australia
When In-N-Out ran a one-day pop-up in Melbourne, it sold out of burgers in about 30 minutes, with thousands queuing in the heat. The chain has never opened a permanent restaurant in Australia or anywhere outside the US. Melburnians have shown they will line up for a real Double-Double, and they are asking for a restaurant they can visit any day of the year.
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Outline shows the Victoria, Australia target market. Public supporter geography stays hidden until a place has at least five verified supporters.
Public locations are privacy-protected approximations. Mineral blue is supporter evidence; coral marks stronger concentration. Exact addresses are never shown.
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